This Estela’s Fresh Mex logo and sign was a product of Iowa City’s CoSign Project, a program started by the American Sign Museum designed to revitalize neighborhoods through creative sign-making. According to signage data, creative signs can improve the marketing of businesses by 50%, translating to more customers. Estela’s Fresh Mex specializes in “fresh food made quick with love”, serving fresh and quick Mexican cuisine. The logo design was a collaborative project to give Estela’s a fresh, new identity. The bottom photo is a mockup of the outdoor signage for Estela's, a collaborate effort with sign makers to bring more vibrance to the community and increased visibility and exposure for the restaurant.